Grouping texts
1-apple advert
2-instructions
3-sport advert
4-transcript
5-leaflet info advert
6-tablets package
Group 1- imperative……………………12456
Group 2-orthography…………………. 56
Group 3-purpose – persuade……….135
Strong weak inclusions **/ sub groups
Texts 1,2,4,5 and 6 share the common feature of an imperative to engage
their specific audiences to the text information. Text 1 is a poster
advertising the apple brand, it states “Think different.” This simple snappy
catchphrase uses the imperative “Think” to involve the audience and command
them to possibly try out something new, preferably their own products. Text 2
is a set of instructions to use safety equipment such as earmuffs and safety
goggles. The instructions tells the reader to “Hold…Pull…Press” these are a
very effective way to obtain the readers attention so they follow the
instructions carefully as they are strong commanding words and if they are not
followed very carefully the users safety could be at risk. Text 4 is a phone call
transcript between two teenage friends. This is a weak inclusion because a
mitigated imperative is used. Person A asks, “Please give me that” to person B.
This is not as strong as the original imperative “give” as it has been cloaked
with the word “please” this gives the command a polite tone to it and makes the
command seem more friendly and make the other person more willing to do what
they are asking. Text 5 is an advertisement on a leaflet to give information
about swine flu. The advert states “Keep it safe” the imperative “keep”
highlights to the audience that the information they are giving them is very important
and can help people. This is backed up by the fact there is a information number
on the leaflet so if it is kept safe then there is a contact number incase
someone may need it. Text 6 is the last strong inclusion; it is the packaging
of a Paracetomol packet. The advise on this packet say “Do not take with...”
the company possibly chose the imperative “Do not” as they would not want to
liable for any drugs misuse that might happen and by giving advise not to take
the tablets with other medication they are warning their consumers of this
possible health hazard.
Texts 3, 5 and 6 also share the feature of orthography. Text 5 uses
orthography to grasp the eye of the reader so they understand the purpose,
which the leaflet is trying to achieve. The title of the leaflet states “SWINE
FLU INFORMATION” this may be the first thing the audience reads as it is in the
prime position on the page as naturally we read from left to right starting
from the top of the page, also the full capital letters enhance this title to
the reader. The word “information” is in the colour blue to highlight it where
as the rest is in white. This may be because the producer of this advert really
wants to get people to read about this type of flu and gather information that
may help them reduce their chances of catching it and maybe even help stop the
spread of it. Text 6 uses the orthography of bold letters to emphasize their
advise on what you “Do not take” their medicine with e.g. other medication. This
is highlighted so the consumers understand that there are possible dangers of
doing this and so the customer gets the best result from their product this could
also help spread the name of their brand to peers of the consumer.
In this final group all texts 1, 3 and 5 have elements of the purpose
to persuade their audience. Text 1 persuades the audience as the only words on
the advert is “Think different” this may entice the audience to search up the
company and look at the products they have to offer out of curiosity from the
lack of information on their advert. Text 3 uses graphology to engage the
audience to try and persuade them to watch their sports channel. Pictures of
sports stars are used to interest the audience to see who they might be and
what might be airing on their channel. The use of the second person personal pronoun
“your” in the title “All your sports on here” makes the reader feel involved
and part of this advertisement that would make them want to see if they do have
the sports the reader personally would want to watch. Finally in Text 5 similarly
to Text 3 because it uses second person personal pronouns to make the reader
feel like they are being addressed. The leaflet states “…help you and your
family” by addressing the audience this makes them feel like its their duty to
read this as it might be able to help their loved ones health and well being,
this could almost be seen as guilt tripping the audience to read the
information they are providing to help protect themselves and others and
persuade them to take action against this illness.
