Grouping texts

In texts 1, 2, 3, and 4 they all share the common feature of imperatives to persuade the readers this is the either the primary or secondary purpose of all of these texts. Text 1 is a bank leaflet to advertise the Co-operative bank company and persuade the audience to use their own service. The leaflet states "please phone" This is a mitigated imperative as the initial imperative "phone" is softened by the politeness of the word "please" so the audience doesn't feel obliged to call but this is worded in a clever way as it almost guilt trips the audience into phoning them because of their kindness. This is a weak inclusion as the imperative is mitigated and has been softened and is not dominated by a strong command word. Text 2 is a strong inclusion, it is an Oasis drinks bottle label that brings the readers attention to the fact the drink has a sell by date, this is done by using the imperative "See the side of the cap" to persuade the reader to drink it because the product is best before this date. It also commands us to "Refrigerate after opening" again to persuade us that this product is best served chilled, this would possibly make the reader do this because they may feel as if the advise is from the drinks company so they would know what is best for their own product. Text 3 is a booklet that is given along with the toy the "Lettersaurus" when it is purchased. The booklet is given to promote the toy as well as to promote the brand of the toy, this is done by using the imperative "Roar, sing.....learn!" To show the appropriate audience that their child will have lots of fun and maybe even become slightly more educated from their product. These imperatives encourage the audience to share the name of their brand to peers that it could appeal to. The fourth and final strong inclusion is the packaging of a tablets giving medical advise to the user. The packaging uses the imperative "take two" to strongly persuade the user of their product to follow the medical advise as they probably wouldn't want to be liable for any drug mis-use as well as making sure they look out for their customers well being.