Power in advertising
Fairclough
1. Synthetic Personalisation - build relationship between text producer and text reciever by using personal pronouns e.g 'you' or 'you'
2. Members' Resources - creating image of text using shared knowledge or the background knowledge of reader
3. Building Consumer - positioning the reciever as the ideal reader and therefore consumer of product

For this coursework my idea would be to analyse how power in advertising is used through the use of synthetic personalisation and/or building the consumer. I can do this by looking at magazine adverts that were produced at similar times and compare the language they use and how they engage their audiences to achieve these theories. 
I can look at magazines and maybe even newspapers to find these adverts however there might be a slightly different audience that the adverts are aimed at in both sources so it may be more reliable to just collect data from on type of source.